Unit Economics Checker
Analyse the viability of your customer acquisition strategy by calculating LTV, LTV:CAC, and payback period.
Input Parameters
Enter your key financial metrics to calculate your unit economics.
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Viability Assessment
Overall health of your unit economics.
Acceptable
Acceptable unit economics. Focus on improving LTV:CAC and reducing payback time.
Key Unit Economics Metrics
Customer Lifetime Value (LTV)
The total net profit expected from a single customer over their lifetime.
£1,371.43
LTV:CAC Ratio
The return on investment for your customer acquisition spend. Aim for 3:1 or higher.
2.7:1
Payback Period
The time it takes to recoup your initial Customer Acquisition Cost (CAC).
6.3Months